PRD Developer Enquiries

Who are PRDnationwide Middle East?

PRDnationwide Middle East are a professional developers’ marketing agency with an internationally successful track record in:

  • Master planning advice and market input;
  • Product design advice and market input;
  • Product mix and design;
  • Strategic pricing;
  • Developing the marketing plan;
  • Developing and implementing the marketing strategy local and international;
  • Developing and implementing sales strategy locally and internationally;
  • Contract administration

The creation and development of a master plan requires a major team effort to put together a workable and cost effective master plan that will stand the test of time. This usually encompasses many skills including architectural, engineering (of all disciplines), product design, landscape architecture etc.

The above combine to create a workable master plan and the means to calculate a detailed cost structure.  However, there are two sides to the development equation.  One is cost and the other is revenue.

The revenue side of the equation is solely governed by the ability to sell the end product at the prices used in the feasibility studies, or better.  This is entirely dependant on the quality of the input into the feasibility studies which includes the development of a realistic marketing plan and the calculation of the highest achievable prices obtainable over a planned time frame.  While both sides of the equation can be influenced by outside factors, the ultimate saleability of the product and the prices achieved is governed by an extremely broad range of variables.

Essentially our expertise lies in setting the project and calculating the revenue side of the development equation, based on international experience and research and carrying out the sales and marketing function.  PRDnationwide Middle East does not provide the advice without taking the responsibility of implementing that advice.  Therefore we have to tell the truth.

The role of PRDnationwide Middle East is in adding value to the master planning team through the provision of the input towards the revenue side of the equation.  This requires multiple skills including but not limited to serious market knowledge, in-depth marketing skills, research capabilities, depth of experience, international experience, and in-depth knowledge of purchaser requirements. 

Why Use PRDnationwide Middle East?

  1. Project experience
  • We have 40 years of experience and know how to set and sell a project.
  1. Research
  • We know what makes a market tick;
  • We provide ongoing broad based market intelligence.
  1. Market knowledge
  • We bring a broader picture and objective information to the developer.
  1. Independent
  • Client can put themselves against every other project in the marketplace;
  • Our performance is monitored.
  1. Risk
  • Developer does not need to incur overheads of employing sales and marketing team;
  • We incur this risk throughout the project;
  • We can expand or condense the sales team as is required throughout the market highs and lows of the project’s life.
  1. Resources
  • We have specialist experts to draw upon as required from time to time and this means flexibility.
  1. Professional Sales Team
  • We employ, train and monitor our sales teams;
  • We encourage interaction and feedback from the sales team.
  1. Reporting
  • We have proven systems of reporting to our clients.
  1. New Opportunities
  • We can introduce our clients to other sites and project opportunities.
  1. Market confidence and reputation
  • We help our clients expand their business by taking on more projects and together we take over new markets.

Services provided by PRDnationwide Middle East

Following is a breakdown of the various stages required for successful Project Marketing. 

  1. Master Planning Phase
    1. Research and market analysis;
      1. Past supply and demand
      2. Establish future projections of supply and demand
      3. Identify future projects supply for next 12 months
      4. Freehold requirements
      5. Pent up demand analysis
      6. Population study and projections
      7. Population forecast and expatriate origins
      8. Economic forecasts and general Government projections
      9. Market demographic information
      10. Regional market review
      11. Rental market review
      12. Residential property investment analysis
      13. Regional alternatives
      14. Focus groups, Arabs, expatriate Arabs, Western expatriates
      15. Manufacturing pricing comparables for feasibility
    1. Ongoing provision of market intelligence;
    2. Identification of key target markets;
    3. Advice on product mix;
      1. Types and location
      2. No of each type
      3. Sizes of each product type and ranges
      4. No of bedrooms
      5. Product facilities
      6. Master plan layout
      7. Facilities
      8. Connectivity
      9. Landscaping, water, canal, lake features
    1. Advice on product design;
      1. Design brief for architects
      2. Layout of each product type
      3. Built areas
      4. Individual plans
      5. Proposed elevations
      6. Review of elevations including adjoining properties
      7. Advice on sketch designs and renderings for marketing
      8. End user preferences
    1. Advice on finishes and fixtures;
      1. Standard of finishes and fixtures
      2. Schedule of finishes and fixtures for each product type
      3. Colour and material options for each product type
      4. Finishing display boards for marketing
    1. Compilation of detailed pricing strategy;
    2. Revenue calculations;
    3. Feasibility;
      1. Rate per m2 of each product type
      2. Price range of each product type
      3. Average price of each product type
      4. Gross realization of the project
    1. Rate of sale;
    2. Advice on deposits and procedure;
    3. Advice on terms of sale and contract preparation;
    4. Advice on purchaser financing alternatives.
  1. Pre Launch
    1. Phasing plan;
    2. Finalise marketing plan;
    3. Finalise stage;
      1. Product mix
      2. Product design
      3. Product pricing
      4. Product finishes
      5. Sales centre
      6. Display suites/village
    1. Marketing collateral;
    2. Sales training;
    3. Coordination of real estate agents.
  1. Public Launch
    1. Marketing plan roll out;
    2. Planned advertising campaigns;
    3. Planned public relations campaigns.
  1. Project Sales and Marketing
    1. Implementation of sales strategy;
    2. Customer auto tracking system to include;
      1. Traffic
      2. Revisits
      3. Telephone enquiry
      4. Letters/postcards sent
      5. Traffic analysis – media source, domicile, demographic, etc.
      6. Prospect status

      7. Contract status
      8. Marketing
      9. Matters requiring attention
      10. Sales budget to sales result
    1. Sales management;
    2. Ongoing project marketing management;
    3. Data base management.
  1. Contract Administration
    1. Implementation of IT systems;
    2. Financial management and tracking of payments.
  1. Post Sales
    1. Customer relationship management;
    2. Product inspections;
    3. Data base follow up;
    4. Purchaser surveying and research;
    5. Management of purchasers financing requirements for settlement;
    6. Management of settlement procedures.
  1. Management and Resales
    1. Control of resale market;
    2. Body corporate management;
    3. Facilities management.
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