|
COMPANY PROFILE
The letters P R D within the PRDnationwide brand stand for Property, Research and Development. The company employs qualified researchers who focus solely on property analysis. We use our knowledge of market sizes, price structure and buyer profiles to identify opportunities for clients and provide market knowledge that is sound and reliable. Our work is acknowledged and used by universities, government bodies, property developers, market analysts, the banking fraternity and other well regarded organizations who also identify research as crucial to the future prosperity of any business. The company’s expertise has also been recognised many times over the years and more recently the company won the coveted Jaguar Award for International Project Marketing.
PRDnationwide is a professional developers’ marketing agency with an internationally successful track record in:
- Master planning advice and market input
- Product design advice and market input
- Product mix and design
- Strategic pricing
- Developing the marketing plan
- Developing and implementing the marketing strategy locally and internationally
- Developing and implementing sales strategy locally and internationally
- Contract administration
- Property Management
PRDnationwide was established in 1976 with the introduction of PRD Realty in Queensland, Australia. It has since grown to more than 200 offices throughout Australia with affiliate offices in Hong Kong, Singapore, Malaysia, Thailand, Indonesia, China and the Middle East. We have corporate offices in Brisbane, Surfers Paradise, Sydney and Melbourne employing approximately 200 people. An additional 2500 people are employed throughout the PRDnationwide network.
PRDnationwide is committed to creating an International network of real estate offices with operations based on its philosophy of creative marketing, sound operational systems, up-to-date market research and highly trained career-oriented people, dedicated to providing our clients with the ultimate level of service in those markets in which we choose to operate.
PRDnationwide Middle East was established in 2004 to cater for the growing demand for specialised services in the area of Project Marketing in the Gulf region. Recognising the tremendous potential of the burgeoning tourism industry in Oman, coupled with the need for a specialised project marketing agency, PRDnationwide Middle East’s first office was strategically based in Muscat. Having identified the potential for several resort style and residential developments in Oman, PRDnationwide Middle East has been able to draw upon its extensive experience in marketing similar developments in Australia to meet this unique market's needs. PRDnationwide Middle East is currently in the process of expanding its office locations throughout the MENA region.
The management team of PRDnationwide Middle East recognises the rare opportunity of marketing world class developments across the globe and the ability to accumulate significant brand equity and market awareness in new and emerging territories. Accordingly, it will focus on adopting efficient management policies, effective business planning, and exemplary fiscal control procedures in its pursuit of establishing PRDnatiowide Middle East as the leading Sales & Marketing agent in the Middle East and North Africa (MENA) region.
PRDnationwide Land Marketing can:
- Identify potential opportunities
- Guide and assist in the feasibility and research
- Provide all pre-marketing services
- Provide all sales services
- Complete the post sales contractual processes
The above five headings comprise a total of over 40 levels of expertise that we tap into in this process.
PRDnationwide provides eight primary services:
- Research Services
- Internet Services
- Residential Sales including high rise apartments and re-sales
- Commercial Sales and Leasing
- Property and Asset Management including residential and commercial
- Residential Franchisees
- Financial Services
- Land marketing (Master Planned Communities)
|